Are we measuring properly theof the ?
Are we consideringavailable to ? Including from systems?
Are thefor all members of the organization?
At BI Pharma, after years answering this type of questions, we have ato improve the way you measure the effectiveness of the sales force within the
Our solutions transform the big amount of data generated by the Electronic Territory Management System (ETMS) and Customer Relationship Management (CRM) in a set of clear and simple performance indicators designed to calculate:
Sales force effectiveness
Depending on the objectives defined by Head Office, the calculation of the effectiveness varies depending on the circumstances of each pharmaceutical laboratory.Read More
Incentive of the sales force members
Depending not only quantitative elements such as the sales objectives, but also those qualitative elements like the evolution on the skills associated to the promotional activity should influence the calculation of incentives to members of the sales force.Read More
Cost of the promotional activity
Given current market conditions, it is a priority to know how we are distributing the resources being used for the promotional activity.Read More